The Fourfold Way

May 23, 2024

Hi. We’re Fourfold. A husband and wife team with four kids and two fur babies just trying to carve out a little bit of a life for ourselves. We met at Indiana University as employees of a fun restaurant on the downtown square of Bloomington, IN. Me from a small town in Southern Illinois and him from Northern Indiana. We moved to New York City after graduation, where we found ourselves admits the fast-paced way of life and loving every minute of it. Creating a network of colleagues and a tight-knit group of friends, we spent almost 9 years working hard, making memories, and enjoying everything the city had to offer *before* they had WiFi on the subways.

Fast forward to 3 years ago, we found ourselves coming out of the pandemic, like everyone, questioning what we wanted from life. We didn’t know what, but we knew we wanted more freedom for ourselves, our kids and our future. We wanted a say in our flexibility and our schedule. (although it’s highly driven by the kid’s activities these days. Ha!) From all of this Fourfold was created - a venture studio focusing on enhancing Main Street by bringing highly needed companies with no succession plan into the digital era and we’re showing our kids the ropes along the way.

We’re two years in to carving out our little area of the business world and creating a legacy for our children, and our grandchildren. We have big ambitions, but if we’re being honest, our biggest ambition is creating something we can be proud of and call our own.

This is our story. This is what we call, The Fourfold Way.

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